Alex James - Brand Ambassador for Hunter

Hunter have this week announced a brand partnership with musician, writer and farmer Alex James.  The former Blur bass player will be working with the brand throughout 2010, celebrating a series of annual events across the country. Hunter is a brand with a natural affiliation to music, fashion and farming, which extends to the partnership with Alex James and his vision for urban and country life: "Since I've moved to the country I've realised that you can't beat a beautiful, life affirming walk through icy silver and green countryside.  I even love the cold and wet.  But having a a pair of Hunters on still reminds me of the fun of the city and Hunters are perfect for the lifestyle I have now on every level." Hunter's Managing Director Peter Taylor says, "We are delighted to be working with Alex.  He is a great ambassador for Hunter who has the ability to combine style, creativity and a great British sense of fun!  Like Hunter he is as comfortable celebrating life in the muddy fields of a music festival as he is working on his farm or walking through a city square."