Welly Warehouse in the Daily Telegraph Today!

Wednesday 24 August 2011

Umbrella and welly sales surge on wet weather

Retail sales might be sinking as cash-strapped consumers tighten their belts but that Great British summer staple, the umbrella, is flying off the shelves.

A royal fan sits with an Union flag umbrella during a special breakfast at St Andrews university in St Andrews
Met Office data show that rainfall for June and July was 13pc above average Photo: Reuters
 

Sales of Wellington boots, which usually only pick up in October, are also doing well. Online retailer Welly Warehouse has had to employ more staff to manage the early surge in demand, while M&S said sales of wellies and ladies' knee-high boots almost doubled on last year.

By comparison, total sales across M&S, excluding VAT, inched up by just 3.2pc in the thirteen weeks to July 2.

The British Retail Consortium (BRC) said last week that its figures show the value of sales across the UK modestly higher in July, but that did not represent any growth in volume of sales.

Stephen Robertson, BRC director-general, said: "All the growth in sales values came from inflation and January's increase in VAT; people are actually buying fewer goods than a year ago."

Britons appear to be drowning their sorrows as a result of the wet weather, and indulging in typically cold-weather drinks.

Marks & Spencer said sales of red wine picked up 21.6pc for the last two months; while sales of rosé ticked up just 7pc. Meanwhile, the company's best-selling product last week was tea.

The washout has dampened spirits at other companies. Sales at Britvic dropped 8pc in July as customers spurned cold drinks.

B&Q saw a similar washout, with sales of outdoor seasonal products such as barbecues and garden furniture down by more than 20pc.

The figures should come as no surprise. Met Office data show that rainfall for June and July was 13pc above average.



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