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BBC drama Mistresses has taken Britain by storm, and one of the main characters, Jessica, is weathering it out in a pair of fuchsia pink Hunter wellies - a gift from her on-screen partner Mark. Hailed as Britain's answer to Sex and the City, glamour and style are crucial, and since the show's airing a surge of welly-buyers are clamouring for Hunter's old favourite in hot pink. Get the look here - but don't delay - they might not last much longer!

Miuccia Prada, the designer adept at making anything and everything cool, has feautured wellies in her recent catwalk shows at Milan Fashion Week.  If we still needed any evidence as to the chic fashion status of the good old fashioned wellington boot these days, this is surely it.  Wellies were teamed with belted Prada tunics and trench coats, plunging V-neck dresses and huge tweed knickers! While the thigh-high waders might be a bit much for some (!), the red knee-high versions with woolly warm socks worn underneath provide a more practical option. And if Prada is a little out of your budget (what with the credit crunch and all!) - the good news is that there are lots of more affordable alternatives on the market that you can use to create the look for less!  Shop red wellies here. Story courtesy of Vogue.com.

Pauline Robinson plans to run the London Marathon this year in aid of the eating disorder charity Beat - and she plans to do it in her wellies! The idea was born in memory of her late teenage daughter Charlotte who suffered from anorexia, and who she was hoping to run a marathon alongside. Shortly after Charlotte's death the family took a trip away to Snowdonia and scaled the peak of Snowdon - with Pauline completing the climb in her wellies - and doing so without blisters.  She said: “I joked I could probably run the London marathon in them and when I got back home a friend said it was a good idea". The welly idea stuck, and renowned French wellington boot-maker Le Chameau was so impressed by Pauline's devotion to its footwear that the company has even offered to support her run. Make a donation to Pauline's marathon appeal here. Story courtesy of the Norwich Evening News.

The heaviest snowfall to hit Britain in 20 years has resulted in a 320% increase in wellington boot sales this week according to high street retailer John Lewis. Shoppers are buying products to help them cope with the weather, including wellies, gloves, vests, soup, hot chocolate and - bizarrely - cat litter!  A spokesman for Tesco explained that sales of cat litter traditionally increase by 70 per cent during snowy periods: "Cat litter provides an effective and cheap way of road gritting during snowfalls". The best cold-weather-beating wellies include those lined with neoprene for extra warmth, and fleece welly boot liners are also in high demand.  And don't forget the little ones - children's wellies are also available with neoprene lining these days to keep even the tiniest feet warm while you're building a snowman! Story courtesy of The Telegraph.

2008 Farmer of the Year Adrian Ivory is trading in his wellies with Masterchef presenter John Torode when they trade places in March next year to experience running each other's businesses. The cattle and arable farmer from Perth will experience running a top London restaurant, and in turn the chef will be visiting the 2500 acre farm in calving season.  "I have championed British food and its farmers for many years and this is a great opportunity for me to understand the challenges facing today's producers and identify ways that we can work better together," he said.  Story courtesy of Farmers Weekly.

Charlotte Church is rarely seen out and about in Cardiff, but has recently been photographed wearing these wacky Tayberry Purple Spot wellington boots. The Welsh singer is due to give birth to her second child in January and has taken time off work to focus on the final stages of her pregnancy. Story courtesy of The Sun.

Merseyside families are being urged to dig out the children's wellies and get down and dirty on an outdoor programme of activities encouraging kids and adults to spruce up the gardens together at a Family Centre in St Helens.  Riverside Housing have funded the 'Muddy Wellies' programme which is currently running for children through the summer.  The programme includes a Young Gardener of the Year competition for children aged 5 to 16 with categories to include tallest sunflower, best scarecrow, best hanging basket, and biggest pumpkin, with an overall prize for best gardener. Tanya Marsh, neighbourhood community initiatives officer for Riverside Housing said: "We are always keen to encourage people to connect with their local land. And we want to people to take pride in their community base, as well as their own gardens. Young and old can learn some useful practical gardening skills, from organic food growing, to garden planning on a budget. Groundwork is working with community groups and local agencies to get lots of people involved." Story courtesy of 24dash.com.

Liz Hurley is currently filming a new reality TV show based on her Cirencester farm where she and her husband keep chickens and sheep. The programme promises quite a change from the way we are used to seeing the Hollywood Actress and presenter of Project Catwalk.

She recently told reporters, “People always imagine me with perfect hair. But that’s not who I am... Even my husband got a surprise the first time that he saw me in the country. He found me in some wellingtons covered in mud, with holes in my jersey, and he thought that I was playing a joke on him. But we English are not as elegant as we seem."

With celebrities such as Kate Moss and Peaches Geldof sporting their funky wellies in front of the press at public events and music festivals in recent years - Liz's new venture into reality TV is sure to raise the profile of ladies wellies even further.

Story courtesy of The Sun.

The Telegraph reported yesterday that Hunter Boot is among the many multinational companies facing restrictions on their manufacturing operations in the run-up to next month's Olympic Games. Chinese officials have ordered a reduction in the transportation of manufactured goods from factories near Beijing in an effort to cut down on the pollution in the vicinity of the capital. Malcolm Cannon, Hunter's managing director, said the company had brought forward its production schedule on wellies, but admitted that this has proved a "headache" for the company. Read the full story on the Telegraph website.